When introducing Ownwell to realtors, you may encounter a few common objections. Here’s how you can address them effectively:
1. "The Home Values Aren’t Perfect"
How to Respond:
Home value estimates in Ownwell are designed to spark conversations, not replace a professional appraisal or CMA.
These estimates are computer-generated and provide a general idea of a home’s value, but they can’t capture every unique detail. And similar to new AI technologies like ChatGPT, they can sometimes make mistakes. That’s why the report positions them as a starting point and reminds clients that they should consult a real estate professional for a more precise assessment.
Turning Estimates into Realtor Leads
If a client wants a more accurate valuation, the report encourages them to reach out to their realtor for a Comparative Market Analysis (CMA). With just one click, they can request a CMA, which instantly notifies the realtor via email - creating a direct opportunity for engagement.
Additionally, clients have the ability to adjust their home value based on feedback from a trusted source (such as a recent appraisal or tax assessment). When they do, they’re encouraged to request a consultation with their realtor - another opportunity to connect.
Keeping You in the Loop
Regardless of whether a client requests a CMA or updates their home value, you (the realtor) will receive an email notification from Ownwell. This can be a great conversation starter:
"I noticed you updated your home value - are you thinking about making a change?"
Customizing Estimates for Accuracy
If a realtor feels an estimate is off, they can adjust the value directly in Ownwell. Future reports will use this new baseline, ensuring more accurate and relevant insights for the client.
Key Point to Emphasize:
Encourage realtors to treat every interaction as a chance to position themselves as trusted advisors and experts in the market. Remember, if computer-generated estimates were perfect, realtors wouldn’t have as much opportunity to add value!
2. "My Data Is Messy and Unorganized"
How to Respond:
Realtors don't need to worry about having perfect data.
Adding clients into Ownwell is a simple process. The realtor provides the Ownwell Support Team with their client list (often exported from their CRM) and we'll take it from there! When it comes to data imports and adding clients, Ownwell does the heavy lifting.
There are multiple ways to add clients to Ownwell. Adding clients is hassle-free for the realtor - all they have to do is email us at [email protected]
3. "I Don’t Have Time to Manage My Account"
How to Respond:
Once realtors have their clients imported - Ownwell handles the rest for them - from sending monthly digests to identifying key opportunities. It’s a set-it-and-forget-it system designed to save time.
If a partner does want to view and add clients to their platform - they can log into their personal Ownwell dashboard at any time! This helps them stay informed and grants them full visibility into their client's engagement - creating more opportunities to stay top of mind (and identifying who they should reach out to) 🎉