When introducing Ownwell to realtors, you may encounter a few common objections. Here’s how you can address them effectively:
1. "The Home Values Aren’t Perfect"
How to Respond:
Home value estimates in Ownwell are designed to spark conversations, not replace a professional appraisal or CMA. These estimates are computer-generated and provide a general idea of a home’s value, but they can’t capture every unique detail. And similar to new AI technologies like ChatGPT, they can sometimes make mistakes. That’s why the report positions them as a starting point and reminds clients that they should consult a real estate professional for a more precise assessment.
Turning Estimates into Realtor Leads
If a client wants a more accurate valuation, the report encourages them to reach out to their realtor for a Comparative Market Analysis (CMA). With just one click, they can request a CMA, which instantly notifies the realtor via email - creating a direct opportunity for engagement.
Additionally, clients have the ability to adjust their home value based on feedback from a trusted source (such as a recent appraisal or tax assessment). When they do, they’re encouraged to request a consultation with their realtor - another opportunity to connect.
Keeping You in the Loop
Regardless of whether a client requests a CMA or updates their home value, you (the realtor) will receive an email notification from Ownwell. This can be a great conversation starter:
"I noticed you updated your home value - are you thinking about making a change?"
Customizing Estimates for Accuracy
If a realtor feels an estimate is off, they can adjust the value directly in Ownwell. Future reports will use this new baseline, ensuring more accurate and relevant insights for the client.
Key Point to Emphasize:
Encourage realtors to treat every interaction as a chance to position themselves as trusted advisors and experts in the market. Remember, if computer-generated estimates were perfect, realtors wouldn’t have as much opportunity to add value!
2. "My Data Is Messy and Unorganized"
How to Respond:
Realtors don’t need to worry about having perfect data. Clients can input their own information through the signup form, making it simple and hassle-free for the realtor.
All the realtor needs to do is to share the link to their personalized landing page, which you’ll provide, to their clients. From there, Ownwell takes care of the rest!
3. "I Don’t Have Time to Manage My Account"
How to Respond:
Once realtors share their personalized link with clients, Ownwell handles the rest - from sending monthly digests to identifying key opportunities. It’s a set-it-and-forget-it system designed to save time.
However, we recommend that you keep realtors updated periodically to ensure they know which of their clients are signing up and engaging with the reports. This helps them stay informed without needing to manage the platform actively.
Coming Soon:
We’re developing a dedicated portal for realtors, giving them full visibility into their clients’ engagement. This feature is expected to be available in late spring, making it even easier for realtors to stay connected.