Staying Top of Mind with Your Existing Clients
Ownwell helps you maintain strong relationships with your existing clients by turning their mortgage and property data into personalized, engaging homeownership reports. Here's how it works (if you'd like a more detailed overview, click here):
1. Data Collection & Enrichment
Ownwell imports client, mortgage, and property data from your mortgage applications. You don’t need to import/add all of your data at once - you can always import/add more later.
Important: Clients are not automatically enrolled in the report when they’re added. This gives you a chance to review their information, remove any unwanted clients, and make updates before enrolling them.
Adding Client Data
You can add client data in the following ways:
Submission Platform Integration: Connect directly via API with Finmo and Velocity (more platforms coming soon).
Bulk Upload: Import data using a CSV file (e.g. from Filogix Expert, Scarlett, etc.).
Manual Entry: Enter client, mortgage, and property details one by one.
Client Submission: Let clients input their own information using the Adopt My Mortgage feature.
What Ownwell Does with Your Data
When you import client data, Ownwell automatically processes and enriches it:
Primary Contact Selection: Ownwell selects the primary borrower as the default contact for emails. You can change this contact at any time.
Household Income Calculation: While only the primary borrower is currently shown in the client record (multi-borrower support coming soon), Ownwell automatically adds up all borrower incomes to calculate the household income.
Monthly Debts Calculation: If debts were recorded on the mortgage application that were not to be paid of from proceeds or paid of prior to obtaining the mortgage, Ownwell will record them in the "monthly debts" field so that they're taken into account by the automated qualification calculations.
Rate Type Classification: For variable-rate mortgages, Ownwell assigns the rate type as:
Variable (fixed payment), or
Adjustable (fluctuating payment)
This is based on the lender’s name, though you can override it if needed.
Automatic Data Enrichment: Ownwell enhances your data with:
Current mortgage rates (updated daily)
Real estate market data (updated monthly)
Review Before Enrolling
Ownwell flags any client records that may need your attention - for example, missing or conflicting information - so you can review and make updates before enrolling clients in the report.
Ongoing Updates
Ownwell automatically keeps mortgage information up to date as:
Interest rates change
Clients make regular payments
As long as the imported data is reasonably accurate, you shouldn’t need to update it 0 unless the client makes a prepayment or converts from a variable to a fixed rate
2. Personalized Monthly Reports
Using this data, Ownwell generates tailored homeownership reports delivered by email via Ownwell each month. These reports are designed to:
Spark conversations by highlighting financial opportunities your clients may not know about.
Keep you top of mind as their trusted advisor.
Note: The goal isn’t perfect accuracy. We aim to provide estimates that are "close enough" to prompt client engagement, and we position the estimates as such in the report with plenty of disclaimers. When clients have questions, you or your referral partners can provide precise numbers.
Example: If a client believes their home price estimate is off, you can offer to connect them with your trusted real estate expert for a personalized Comparative Market Analysis (CMA).
3. Client Enrollment Process
When you import or add client data, clients are not automatically enrolled in the reports. This gives you the chance to:
Review and correct potential data issues flagged by Ownwell's Issues feature.
Enroll clients individually or in bulk once.
After enrollment:
Clients receive a welcome email with their first report within 24 hours (often within minutes), explaining what Ownwell is.
Moving forward, they’ll receive reports monthly, typically during the second week of each month.
4. Track Client Engagement
In your Ownwell dashboard, you can:
Monitor overall email engagement rates.
See individual client interactions (delivered, opened, clicked).
This insight helps you identify follow-up opportunities to maximize client engagement.
Best Practices from Our Most Successful Clients:
Understand How Ownwell Uses Your Data to Generate Estimates: Spend 15 minutes learning how Ownwell processes mortgage application data to generate home value and mortgage estimates - it can save you hours down the road by preventing misunderstandings and mistakes. Start with these key articles: Overview of the Homeownership Report, How Ownwell Generates Price Estimates and Module Overview - Mortgage Details. If you have time, reading the full Get to Know Ownwell collection (less than 30 minutes) will help you get the most out of Ownwell.
Announce Ownwell: Send an introductory email to your client database, even if you’re only enrolling some clients initially. Let them know what to expect and how it benefits them.
Enroll Quickly: Don’t wait for data perfection. Client questions often lead to meaningful conversations where you can add value. Besides, you can update or correct anything in Ownwell after the fact.
Focus on Conversations, Not Perfect Data: The goal is to generate meaningful discussions, not to have flawless data. Most clients won’t notice or care if their rate is off by 10 bps or their payment by $50 - they want to know: Can I save money? Do I have home equity I can leverage to build wealth or upgrade to a bigger or better home? What’s happening to my home value? Home value is an exception since homeowners often have strong opinions about what their property is worth. But even then, an inaccurate estimate can be an opportunity. If a client questions a value, that’s great - it means they’re engaged. Use it as a chance to offer insights, connect them with a trusted realtor partner, or adjust the value in Ownwell.
Proactive Follow-Ups: After sending reports, follow up to ensure clients have seen them. Ask for feedback and remind them in your newsletters (e.g., "Keep an eye out for your March Ownwell report!"). Engagement grows when clients feel supported.
Consistency is Key: Success with Ownwell grows over time. Life changes happen unexpectedly - starting a family, relocating for work, etc. The more clients you enroll and the longer they’re engaged, the greater the opportunity to be their go-to advisor.
Multiply Your Database by Offering Ownwell to the Clients of Referral Partners
Many of our customers' clients are realtors, financial advisors, etc. So, when they began receiving the report from their mortgage professional, it was only a matter of time before they started asking, “How can I offer this to my clients?”
So, we built “Adopt My Mortgage” to allow you to help them with just that: offer Ownwell reports to the clients of your referral partners.
Adopt My Mortgage, exclusively available on our annual plan, allows you to create branded landing pages for referral partners that they can then distribute to their clients to opt into the Ownwell report and enter their data.
Any client that opts in then begins receiving a co-branded report - featuring both you and the referral partner - from the referral partner each month. You’re featured in each of the mortgage-related sections of the report, and clients can click to start a conversation with you and your referral partner if they have questions.
You can learn more about Adopt My Mortgage here.