Boost Open Rates by Guiding Clients to Their Homeownership Report 💫
By sending a personalized follow-up email from your own email address, you not only increase the chances of engagement but also create an additional touchpoint to provide value to your clients.
Here's how to view who's opening and engaging with your reports so far:
💡 Top Tip: Add a Loom Video to this email for a personal touch!
Brokers have seen additional engagement when they share a video walking through a sample homeownership report.
👉 Please Note:
The template below is designed for clients who aren't actively opening the report - which is why we say "it looks like you may not have had a chance to open it yet" - feel free to edit it to your liking. This template is designed for brokers.
Subject line: Did you see the report I sent you?
Body:
Hi [Client First Name],
I recently sent you a personalized homeownership report through a new tool I’m rolling out for my clients called Ownwell - but it looks like you may not have had a chance to open it yet.
This monthly report includes:
An updated estimate of your home’s value and equity
Insights into ways you could save on your mortgage
Your buying power, in case you're thinking of moving up
I’m sending this to help you stay informed and make smarter real estate and mortgage decisions - whether that’s now or down the road. It’s completely free.
The report comes from [email protected], so if you missed it, try searching your inbox for that address.
If you’ve already seen it, I’d love to hear what you think. And of course, I’m always here if you have questions.
Talk soon,
[Your Name]