Custom Branding lets you apply your logo across Ownwell’s client-facing reports and landing pages, so every interaction clearly reflects your brand.
Custom Branding is an optional add-on for brokers who want their brand to be more visually prominent throughout the homeowner experience.
Why Custom Branding Exists
Ownwell is designed to keep you front of mind with your clients.
The monthly digest helps homeowners stay informed about their home and mortgage in a way that feels relevant and timely, positioning you as their trusted advisor over time. That consistency is what keeps clients coming back to you, talking about you to friends and family, and reaching out directly when questions come up instead of defaulting to a generic online search.
In a crowded market, most clients don’t actively “shop” for a broker until a question or decision comes up. The advisor they remember first is usually the one they contact. Consistent, simple branding helps ensure that advisor is you.
Custom Branding exists to strengthen that effect. By placing your logo directly on client-facing reports and landing pages, it reinforces visual recognition and brand recall, turning each monthly touchpoint into a subtle reminder of who they trust for advice.
What Custom Branding Does
Custom Branding keeps your brand front of mind always.
You upload your logo once, and Ownwell automatically applies it across:
Monthly homeowner reports
Client-facing landing pages
Your branding is applied consistently and automatically. There’s no need to manage it per client, per report, or per send.
Once your logo is uploaded, it’s used across all applicable reports and pages going forward. No ongoing maintenance required.
Watch Custom Branding Demo Here
If you'd like to see it in action and understand what it looks like and how it works, take a look over the video demo below:
How This Affects the Homeowner Experience
From the homeowner’s perspective, the experience remains familiar and easy to understand.
What changes is perception:
Reports feel like a natural extension of your business
Your brand stays visually consistent across touchpoints
You remain clearly positioned as their primary advisor
There’s no added complexity for homeowners and no change in how they interact with the content.
Who Custom Branding Is For
Custom Branding is a good fit if you:
Want these reports and touchpoints to clearly reinforce your brand
Rely on referrals, repeat business, or long-term relationships more than one-off transactions
Work in competitive areas where clients are exposed to multiple brokers over time
Want Ownwell to feel like a natural extension of your service, not a third-party tool
For other brokers, the standard Ownwell experience may already be the right balance. Custom Branding simply gives you the option to lean further into brand visibility.
If you expect clients to recognize your name months or years after their last transaction, consistent branding across regular touchpoints becomes much more valuable.
Pricing & Availability
Custom Branding is an optional add-on available on any Ownwell plan.
$25/month on monthly subscriptions
$300/year on annual subscriptions
How to add Custom Branding to your account
You can enable Custom Branding in one of two ways:
Turn it on in your Business Profile
Or contact our support team:
Email [email protected] and we’ll take care of it for you.
Once enabled, your branding will be applied to all future reports and landing pages.
Frequently Asked Questions
Does this apply to all my clients?
Yes. Custom Branding is applied account-wide.
Can I change my logo later?
Yes. You can update your logo at any time from your account settings.
Will homeowners still see Ownwell mentioned?
Yes. Ownwell remains referenced in the footer of reports and pages.