Overview
Ownwell Homeownership Reports automatically adjust based on the mortgage closing date.
This is intentional. A homeowner who has just purchased a property has different needs than someone who has been in their mortgage for several months. Rather than showing every opportunity immediately, Ownwell presents the most relevant insights based on where the homeowner is in their mortgage journey.
Homeownership Reports for Mortgages Closed Less Than 6 Months Ago
For homeowners whose mortgage closed less than six months ago, certain sections of the Homeownership Report are turned off by default.
This is intentional because it generally doesn't make financial sense to encourage a homeowner to refinance or switch a mortgage they've only recently taken out. Instead, the report focuses on helping homeowners better understand their mortgage, build confidence, and engage with their broker.
By default, the following sections are turned off:
Interest Savings
Purchasing Power
Available Equity
These sections can still be enabled manually by the broker if appropriate, but Ownwell recommends leaving them turned off during the first six months after closing.
During this stage, the Homeownership Report is designed to:
Help homeowners better understand their home and mortgage.
Encourage homeowners to ask questions and engage with their broker.
Build trust through ongoing education and insights.
Keep homeowners engaged with their Homeownership Report.
Homeownership Reports for Mortgages Closed More Than 6 Months Ago
Once the mortgage has been active for more than six months, Ownwell automatically turns these sections back on.
At this stage, homeowners are generally in a better position to review their mortgage options, so the report begins surfacing opportunities that may be worth exploring with their broker.
These include:
Interest Savings
Purchasing Power
Available Equity
The report naturally shifts from providing education to highlighting opportunities that may benefit the homeowner.
Why Does the Report Change?
Ownwell is designed to provide homeowners with the right information at the right time.
For clients who are less than a year into their mortgage, the Ownwell experience is centred around providing insight, answering questions, and helping homeowners think more critically about their mortgage. The goal is to educate, build trust, and create ongoing engagement so homeowners naturally turn to their broker when future opportunities arise.
As homeowners progress further into their mortgage, the experience becomes more proactive. The report begins highlighting potential savings, equity opportunities, and purchasing opportunities, helping brokers identify meaningful reasons to reconnect with their clients.
By adapting the Homeownership Report throughout the mortgage lifecycle, Ownwell creates a better experience for homeowners while helping brokers build stronger relationships and generate more relevant conversations over time.