Overview
The Opportunities section helps you identify homeowners who may benefit from a mortgage conversation based on their mortgage details, current market conditions, and recent engagement with their Homeownership Reports.
Each opportunity takes you from identifying a potential conversation through to reviewing the calculations, preparing an email, and tracking your progress, all from one place.
Understanding the Opportunity Categories
Ownwell organizes homeowners into opportunity categories so you can quickly focus on the conversations that matter most.
The categories include:
Most Engaged: Highlights homeowners who have recently engaged with their Homeownership Reports and may be ready for a conversation.
Savings Opportunities: Highlights homeowners who may be able to reduce the overall cost of their mortgage.
Payment Relief: Highlights homeowners who may be able to lower their monthly mortgage payment.
Pre-Renewal (6–12 Months): Highlights homeowners whose mortgage is approaching renewal within the next six to twelve months, giving you time to start conversations early.
Renewal Window (0–6 Months): Highlights homeowners who are entering their renewal period and may soon need to make a mortgage decision.
Note: Ownwell prioritizes opportunities and does not duplicate clients across multiple opportunity categories. This means that when a client qualifies for more than one opportunity, they will appear under the opportunity that Ownwell considers the highest priority, rather than appearing multiple times on the dashboard.
Understanding an Opportunity
Each opportunity provides a summary of the homeowner's mortgage and the opportunity identified by Ownwell. From here, you can quickly review the opportunity, understand how engaged the homeowner is, generate an email, manage the opportunity's status, or snooze it until a later date.
The opportunity displays:
The homeowner's name and property.
The estimated opportunity.
Current mortgage details.
Remaining balance.
Mortgage maturity.
Current engagement level.
Actions to manage the opportunity.
Generating an Email
Each opportunity includes a Generate email button, making it easy to prepare a personalized email for the homeowner based on their mortgage details and the opportunity you've identified.
Selecting Generate email opens a fully editable email draft that you can review before sending.
The generated email includes:
A suggested subject line.
A personalized email tailored to the homeowner's opportunity.
A suggested call-to-action.
Before sending, you can:
Edit the subject line.
Edit the email body.
Choose a different Voice to adjust the tone of the email.
Select a different Call-to-action, such as replying or booking a call.
Copy the subject using the copy button.
Copy the email body using the copy button.
Once you're happy with the email, copy the subject and body into your preferred email provider, such as Outlook, Gmail, or whichever email application you normally use to communicate with your clients. Review the message, make any final adjustments, and send it as you would any other email.
💡 Tip: The generated email is a starting point. Feel free to personalize it so it reflects your own communication style and the specific conversation you'd like to have with your client.
Snoozing an Opportunity
If you don't want to remove an opportunity from your workflow but aren't ready to work on it yet, you can snooze it.
Choose how long you'd like to snooze the opportunity:
7 days
30 days
60 days
90 days
Indefinitely
When an opportunity is snoozed, its status changes to On Hold until the selected snooze period ends.
Once the snooze period expires, the opportunity automatically returns so you can continue working on it.
Updating the Opportunity Status
Opportunity statuses help you keep track of where each homeowner is in your follow-up process.
You can update an opportunity to one of the following statuses:
New – No action has been taken yet.
In Progress – You've engaged the client and are actively working the opportunity.
On Hold – You're waiting to work the opportunity to a later date.
Won – The opportunity resulted in a funded deal.
Lost – The homeowner decided not to proceed.
Not Interested – The homeowner isn't interested in pursuing the opportunity, or you've identified that it isn't a worthwhile opportunity for their needs.
When you change the status, the opportunity automatically moves into the corresponding section at the top of the Opportunities page, making it easier to keep your pipeline organized.
For example, changing a status from New to In Progress moves the opportunity into the In Progress tab.
Reviewing the Opportunity Calculation
Select the opportunity amount to review how the opportunity was calculated.
This opens the Interest Saving calculator, where you can review the assumptions used, understand how the savings were calculated, and adjust certain values if you need to model a different scenario.
Review the homeowner's qualifying details
The first section displays the homeowner information used to calculate the opportunity, including details such as household income, credit score, home equity, property use, and monthly housing expenses.
Review these values to ensure they accurately reflect the homeowner's situation before discussing the opportunity.
If you need to update any information, you can edit the client's household, property, or mortgage details by opening the client's file to the Client Details page.
Review the cost of breaking the mortgage
The next section shows the estimated costs of replacing the homeowner's existing mortgage.
Here you can review:
The estimated prepayment penalty.
Other closing costs included in the calculation.
The selected Cost assumption, which determines how those costs are financed.
Changing the cost assumption immediately updates the opportunity calculation, allowing you to compare different scenarios.
You can choose from three options:
All costs paid out of pocket — Assumes all penalties and closing costs are paid in cash. The new mortgage balance remains unchanged.
Up to $3,000 added to mortgage, remainder paid out of pocket — Rolls up to $3,000 of the costs into the new mortgage while any remaining costs are paid at closing.
All costs added to mortgage — Rolls all penalties and closing costs into the new mortgage balance. This increases the mortgage balance but reduces the amount paid upfront to zero.
Changing the cost assumption recalculates the entire opportunity. Depending on the option selected, you may see changes to:
Net interest savings
Monthly payment savings
The cost of breaking breakdown
Remaining balance at renewal
Search for the Lowest Switch or Refinance Rate
Ownwell searches available lender rates to find the lowest qualifying rate for the homeowner based on the information entered above.
You can review or adjust the assumptions used in the rate search, including:
Estimated outstanding mortgage amount
Estimated property value
Loan-to-value (LTV)
Rate type
Lender type
Remaining Mortgage term & Amortization
GDS/TDS
The selected rate is displayed in the Best new rate found panel on the right, along with the lender, term, mortgage type, and transaction type used in the calculation.
If you'd like Ownwell to use different rates or lender preferences, select Configure rates and lender preferences.
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Understanding the Savings Summary
The panel on the right updates automatically as you review or adjust the opportunity. It provides a summary of the financial impact of switching or refinancing.
The summary includes:
Interest on current mortgage – The estimated interest the homeowner would pay if they keep their existing mortgage.
Interest on new mortgage – The estimated interest payable under the proposed mortgage.
Cost of breaking – The estimated total cost of breaking the current mortgage early, including any financing applied based on your selected cost assumption.
Net savings over term – The estimated total interest savings (or cost) over the remaining mortgage term.
Change in monthly payment – The estimated increase or decrease in the homeowner's monthly mortgage payment.
Select Show breakdown to view additional details about how the mortgage break costs have been applied. Depending on your selected cost assumption, this may include:
Interest on financed closing costs.
The remaining balance added to the new mortgage at renewal.
Select Hide breakdown to collapse these additional details.
Review the mortgage rate used
On the right side of the screen, Ownwell displays the rate selected for the opportunity.
This panel shows:
The best qualifying rate found.
The lender.
The mortgage term.
The mortgage type.
The transaction type.
You can also:
Select View on Lender Spotlight to view the selected rate.
Select Configure rates and lender preferences to customise which rates Ownwell uses when calculating opportunities.
Frequently Asked Questions
Why does a homeowner only appear in one opportunity category?
Ownwell prioritizes opportunities based on what it considers the most relevant conversation for that homeowner. If a homeowner qualifies for multiple opportunities, they will appear only once under the highest-priority category to avoid duplicate work.
Can I edit the generated email before sending it?
Yes. The generated email is fully editable. You can modify both the subject line and email body, choose a different voice, select a different call-to-action, and then copy the content into your preferred email application before sending it.
Does Ownwell send emails to homeowners automatically?
No. Ownwell generates a draft email for you to review. You decide whether to use it, make changes, and send it through your normal email provider, such as Outlook or Gmail.
What happens when I change an opportunity's status?
The opportunity is automatically moved to the corresponding status section on the Opportunities page, helping you keep track of your pipeline.
What happens when I snooze an opportunity?
Snoozing an opportunity changes its status to On Hold for the selected period. Once the snooze period ends, the opportunity will reappear so you can continue working on it.
Can I change the assumptions used in an opportunity calculation?
Yes. When reviewing an opportunity, you can adjust qualifying details, closing costs, cost assumptions, and other calculation inputs to model different scenarios. Saving your changes recalculates the opportunity immediately.
Why did the opportunity amount change after I updated the calculation?
The opportunity is recalculated whenever you change qualifying details, cost assumptions, closing costs, or other inputs. These changes can affect the estimated savings, monthly payment, and overall opportunity value.
Where do the mortgage rates used in the calculation come from?
By default, Ownwell uses rates from Lender Spotlight. If you've configured custom rates or lender preferences in your account settings, those preferences will be used where applicable.