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Types of Referral Partners

Ownwell Referral Partners: The difference between a Gifted Partner and a Limited Partner

Julie Edwards avatar
Written by Julie Edwards
Updated over 3 weeks ago

In Ownwell's Adopt My Mortgage platform, there are two different types of referral partners:

  1. Limited Partners

  2. Gifted Partners

Watch this quick video to learn about the difference between Limited Partners and Gifted Partners in Ownwell:

Any homeowner that is attached to a limited or gifted partner will receive a co-branded homeownership report. This report will include both the referral partner and the broker's branding and contact information.


​Limited Partner

A Limited Partner does not have their own Ownwell account.

Key details:

  • No Ownwell login

  • No personalized landing page

  • Cannot add or manage clients

  • Can be linked to your existing clients for co-branded reports

Best used for:

  • Giving referral partners a preview of Ownwell

  • Testing the partnership before giving full access

  • Showing how their name appears on client reports

Note: You can upgrade a Limited Partner to a Gifted Partner at any time.

Gifted Partner
​

A Gifted Partner has full access to their own Ownwell account.

Key details:

  • Has an Ownwell login

  • Gets a personalized landing page

  • Can add clients via manual entry, CSV import, or landing page

  • Shares your client capacity (you can gift seats in increments of 10)

Best used for:

  • Active referral partners who want to use Ownwell

  • Collaborating to grow your combined client base

  • Running co-marketing efforts with trusted partners

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