A personalized Loom video is one of the easiest ways to make your landing page feel more personal and increase homeowner engagement.

Instead of sending clients an impersonal sign up page, a short video helps homeowners understand:

Clients are far more likely to activate their reports when they hear directly from you.

Your landing page represents your brand, your service, and your value as a broker.

A personalized Loom video helps put a face to the experience and gives homeowners a reason to engage with you instead of treating the page like another generic mortgage signup form.

People trust people. A short personalized video helps homeowners feel more connected to you and the advice you provide. It gives them a better understanding of who you are, why the reports matter, and how the information can support their financial goals over time.

For brokers, adding a Loom video can help:

For homeowners, the video also creates context around why the reports matter. A quick walkthrough can help explain:

Even a simple one minute video can make your landing page feel significantly more personal and trustworthy.

Before recording your Loom video, make sure you:

If you do not already have a Loom account, you can create one here:

You might already be familiar with video tools like BombBomb, so the process of recording a Loom video should feel very similar. However, Ownwell currently only supports Loom video URLs for landing pages.

Recommended video length:

This video walks through how to record a personalized Loom video for your Ownwell landing page and how to add the Loom link to your landing page settings.

It covers:

Your video does not need to be overly polished or heavily scripted. The most effective videos are usually short, conversational, and authentic.

Open Loom and choose:

• Screen + Camera recording

This allows homeowners to see both your screen and your camera bubble during the walkthrough.

Before recording, open a sample homeowner report or the Test Client digest from your account.

Specifically, you want to hit the "Generate Digest Link" button to ensure your visual is a real live report.

This allows you to walk homeowners through the report visually while explaining the value of each section.

Keep the tone warm, conversational, and confident.

As you speak, briefly walk homeowners through:

• home value tracking

• mortgage savings opportunities

• equity growth

• purchasing power insights

• mortgage paydown progress

Do not worry about making the video perfect. Authentic videos generally perform better than heavily scripted recordings.

Once your recording is complete:

You will paste this link into your Ownwell landing page settings.

Now you have your finished finished, follow the steps below to add your Loom video link to your Ownwell landing page.

The screenshots will show you exactly where to click.

No. A free Loom account works perfectly for recording and adding videos to your landing page.

Not currently. Only Loom video URLs are currently supported.

We recommend keeping your video between 60 and 90 seconds. Videos under 3 minutes generally perform best.

No. The most effective videos are usually simple, conversational, and authentic.

Make sure:

• you pasted a valid Loom URL

• you clicked “Update” after adding the link

Yes. Simply paste a new Loom URL into the Loom video field and click “Update.”