This article is designed to support brokers who want help explaining the value of the homeowner reports in a simple, conversational, and engaging way.

Your video does not need to be perfect or heavily scripted. The most effective videos are usually short, authentic, and focused on helping homeowners understand:

• why the reports matter

• how the reports can help them

• why they should sign up

Your landing page represents your brand, your service, and your value as a broker.

Some brokers simply send links. A personalized video helps homeowners feel like they are receiving guidance from a real person instead of landing on another generic signup page.

People trust people. A short personalized video helps homeowners better understand who you are, why the reports matter, and how the information can support their financial goals over time. It also helps create familiarity and makes homeowners feel more confident working with you.

For brokers, personalized videos can help:

• increase report sign ups

• improve homeowner engagement

• reinforce your personal brand and expertise

• differentiate you from banks and online lenders

• stay top of mind throughout the homeowner journey

Before recording your video:

• open your Loom camera bubble

• use natural, friendly lighting

• have your Ownwell landing page or sample report open

• keep a few talking points nearby

• keep the tone warm, conversational, and confident

Recommended video length:

• 60 to 90 seconds

• Maximum 3 minutes

There’s no single “perfect” script for your landing page video, and you want to make sure you're presenting your authentic self.

Generally, though, the most effective videos usually follow a simple structure.

The goal is to help homeowners quickly understand:

• who you are

• why the reports matter

• how the reports can help them

• what they should do next

Keep your video conversational, personal, and easy to follow. Authentic videos generally perform better than heavily scripted or overly polished recordings.

Here's a quick step-by-step script you can use:

Start by briefly introducing yourself and explaining why you are sharing the report. The goal is to make the video feel personal, conversational, and helpful.

Help homeowners understand why this information is valuable, even if they are not actively thinking about refinancing or making a move right now. The goal is to position the reports as an ongoing financial tool rather than just another email update.

Explain that you provide personalized homeowner reports designed to help clients stay informed about their mortgage, equity, and financial opportunities. The strongest videos position the reports as an ongoing value-add rather than just another email update.

The goal is to make homeowners feel like they are receiving:

• ongoing guidance

• proactive support

• personalized insights

• tools they would not normally receive from a bank or lender

If you want to try a more sales-focused approach, you could say something like this:

Show homeowners what their free report includes and briefly walk through each section on screen.

The goal here isn't to explain every detail. What you want is to help them see why getting their own report is useful and worth their time.

I've attached screenshots of each section, but ideally you'd do this live on the Loom video by walking through your free Test Client report in your account, scrolling through each section as you talk through it.

Hey, it’s [Your Name] here.

I wanted to quickly show you a free homeowner report I’m offering to my clients.

The reason I think this is useful is simple: for most people, their home is one of their biggest financial assets, but it’s easy to lose track of where things stand.

Your home value may change, your equity may grow, rates may move, and new mortgage opportunities may become available over time. This report gives you a simple way to stay informed without having to chase all of that yourself.

It’s designed to help you understand things like your estimated home value, your equity, your mortgage progress, your potential purchasing power, and any savings opportunities that may be worth reviewing.

Let me quickly walk you through what the report looks like.

[Walk through each report section on screen using the talking points above]

That’s the report. The goal isn’t to overwhelm you with numbers — it’s to give you a clearer picture of where you stand, so you can make better decisions when the timing is right.
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If you’d like your own free personalized homeowner report, enter your property details, click the ‘Get My Free Report’ button, and your personalized report will be generated right away.

Successful brokers usually:

• keep their videos short, simple, and conversational

• focus on homeowner benefits instead of technical mortgage language

• walk through the report visually while speaking

• explain potential savings and financial opportunities clearly

• show their face on camera to build trust and familiarity

• end with a direct call to action encouraging homeowners to sign up

Authenticity generally performs better than highly polished or heavily scripted videos.

No. The most effective videos are usually simple, conversational, and authentic.

Aim for around 60 to 90 seconds whenever possible.

You can use a loose script or talking points, but avoid sounding overly rehearsed. Natural and conversational videos typically perform best.

Focus on:

• introducing yourself

• explaining why the reports matter

• highlighting homeowner benefits

• walking through the report visually

• ending with a clear call to action

A good call to action clearly tells homeowners:

• what to click

• what they’ll receive

• why they should do it now

Personalized videos help homeowners connect your face, advice, and brand to the reports they receive. This helps build trust, increase engagement, and improve report sign ups.