What if you could double or triple your database this year with one simple tool?
Adopt My Mortgage is a powerful lead generation tool that lets you extend the value of Ownwell’s personalized insights beyond your existing clients to potential clients. By leveraging your referral partnerships, you’ll expand your reach to homeowners who aren’t in your database yet!
Adopt My Mortgage empowers you to share a personalized Ownwell landing page with any homeowner who wants to track their home value, home equity, or mortgage options. After entering their information, homeowners will receive their first homeownership report. The report will prompt them to add their mortgage details (if they haven’t already) to unlock insights for savings, equity, affordability and mortgage management.
Click here to see what a partial digest looks like when a homeowner enters through a landing page with their basic contact and property information.
Here’s the real game-changer: Adopt My Mortgage enables you to leverage referral partnerships to significantly grow your reach! We believe that realtors, in particular, can benefit from Ownwell immensely.
While 87% of homeowners would recommend their realtor, only 12% work with them again (source: NAR survey). Realtors struggle to stay top of mind post-closing. This is due to the infrequency of the transaction and the challenge of providing relevant and frequent content via the right medium.
With Ownwell, you’ll solve this problem for them:
For Realtors: They stay top of mind by offering free ongoing value to their clients. Realtors cannot subscribe directly - Adopt My Mortgage is exclusively available through partnership with an Ownwell Broker.
For Brokers: Market yourself to your partners’ databases and build partnerships with unlimited referral partners.
To get started, you’ll pitch your referral partners and invite them to the platform. Get started here with our Adopt My Mortgage Getting Started Guide!
Another handy resource to have on hand - Here is a link to our realtor pitch deck.
Success with Adopt My Mortgage requires Referral Partner adoption.
The equation is simple: The more referral partners who adopt the platform = the greater your reach and client engagement!
This approach has already proven successful in the U.S. with tools like Homebot, and now you can bring that power to Canada.