Best Practices from Successful Users

Understand how Ownwell uses your data to generate estimates.
Spend 15 minutes learning how Ownwell processes mortgage application data to generate home value and mortgage estimates - it can save you hours down the road by preventing misunderstandings and mistakes.
​
​Here are some key articles to get you started:
​​Overview of the Homeownership Report
​How Ownwell Generates Home Price Estimates
​Module Overview - Mortgage Details
​

Announce Ownwell to your database.
Sending an introductory email to your clients prior to sending Ownwell reports has been effective in optimizing for high engagement from the get-go.
​

Add clients & send out your first reports ASAP!
Don’t wait for data perfection and don't worry about cherry picking files. Client questions often lead to meaningful conversations where you can add value. You also might be missing out on opportunities available this week if you don't send reports right away!
​

Focus on conversations, not perfect data.
The goal is to generate meaningful discussions, not to have flawless data.
​
Most clients won’t notice or care if their rate is off by 10 bps or their payment off by $50 - they want to know: Can I save money? Do I have home equity I can leverage to build wealth or upgrade to a bigger or better home? What’s happening to my home value?
​
Home value is an exception since homeowners often have strong opinions about what their property is worth. But even then, an inaccurate estimate can be an opportunity. If a client questions a value, that’s great - it means they’re engaged. Use it as a chance to offer insights, connect them with a trusted partner, or adjust the value in Ownwell.
​

Follow up to boost engagement.
Following up with clients after you've sent their initial reports (and even months down the road) is an effective way to boost open rates to ensure that they see, open, and understand the value of the report.
​
After the monthly digest send period, ask clients for feedback and remind them in your newsletters (e.g., "Keep an eye out for your March Ownwell report!"). Engagement grows when clients feel supported.
​
​​Click here to learn how to do follow up right!
​

Be proactive & reach out to identified opportunities!
Your Ownwell dashboard will identify clients who have savings potential, equity potential, and trade up potential. You can use this as an opportunity dial list! Our most successful users enroll all of their clients and then use these insights to do targeted follow-up - effectively creating more opportunities to engage with and support their clients.
​

The more clients you add, the more opportunities you'll generate. It's a combination of time, volume and consistency.
Success with Ownwell grows over time. Life changes happen unexpectedly - starting a family, relocating for work, etc. The more clients you enroll and the longer they’re engaged, the greater the opportunity to be their go-to advisor.
​